Investing in our communities
After a receiving a record response to our 2015 Annual Member Survey, we identified an opportunity for more member input. Since we were founded in 1997, Modo has been investing in our communities as a way to give back (in a small way) to the people, groups and organizations who’ve supported our growth from two cars to (currently) 400.
There are three communities in particular who’ve been longstanding advocates for carsharing – Arts & Culture, Sustainable Transportation, LGBTQ (lesbian, gay, bi, trans, queer). In an effort to better focus where and how we invest our funds in the community, we asked our members which key events they’d like us to support in each.
The top picks for Arts & Culture in Vancouver were close, with the Eastside Culture Crawl leading the pack at 26%. We started our partnership with the Culture Crawl two years ago and are looking forward to continuing working together. In Victoria, there were two clear leaders: The Fringe Festival (25%) and Rifflandia (24%). This upcoming year will be the first where we participate at Victoria events under the Modo banner and we can’t wait to see what it brings!
Sustainable Transportation is not only a community that we’re proud to support, but one that we’re actively involved in as a carshare. In both Vancouver and Victoria, Bike to Work Week emerged as the favourite (42% and 71%, respectively). Given that many of our members are avid cyclists, this is a natural fit.
Within the LGBTQ community, we’ve had several partnerships in Vancouver, including the Queer Film Festival and QMUNITY. After hearing your thoughts, both Vancouver and Victoria members voted that each city’s Pride celebrations were even more worthy of our support. If you check out our Facebook page, you’ll see photos from Pride Parades past that have featured Modo (and a lot of happy volunteers)!
Modo crew at the 2014 Vancouver Pride Parade
It’s important to note that our event sponsorship is only one way we support our communities. Of course, we’d love to support every event but as a not-for-profit co-op, we have to work smartly with our resources. Modo will still support community events and organizations, large or small, but will focus our efforts within these three communities and continue to engage members in the process, so you know we’re investing co-op resources where you think they should go.