Media Release: Modo adds Mustangs to its fleet
April 1, 2018, Vancouver, BC
As the sharing economy continues to flourish in the Lower Mainland, Modo Co-operative adds a new eco-friendly alternative means of transportation to its fleet. Modo will see the addition of three brown Mustangs, a red Colt, a white Pony, three miniatures, two heavies and two thoroughbreds to its fleet of 600 vehicles. Equine sharing lanes will be built in Richmond and eventually extend all the way to downtown Vancouver with stopping zones along the way where members can “tie-in” and leave their mounts temporarily while they run errands.
This new venture is a joint project between Modo and Red Colt Equestrian Farm Co-op in Steveston.
“It felt like a perfect partnership,” says Director of Marketing and Business Development for Modo, Selena McLachlan, “we’re thrilled to be working with another local co-op to provide an alternative to private vehicle and horse ownership. Horse sharing provides a therapeutic and low-emission way to get around the Lower Mainland.”
Manure will be collected in bags attached to the horses rear-ends and dropped off at local community gardens by both Red Colt and Modo volunteers. Members will have the opportunity to ride horses on designated bridle trails in addition to road side horse sharing lanes. Just like Modo’s current model, horse sharing will be two-way trips only and the length of trips will be limited by the horses’ feeding schedule. Horses will be returned to their designated “home stables” at the end of each ride. Although Red Colt will be the main home zone there will be satellite locations such as the Hastings Raceway where the racing models will be kept. Members will start their rides by fobbing in with an apple, an essential tactic for getting the horses going, according to the Director of Red Colt’s Board, Devon Boorman, “Horses respond well to food as a motivator so we will be attaching apple bags to each saddle that members can use to “jump-start” their horses, if you will, kind of like fobbing into the cars, which Modo members are already used to doing.”
Although “apple-ing in” is recommended, members will not be required to refuel or re-shoe the horses. Modo helmets will also be provided and members will be able to choose from a variety of styles of horses including “the bomb-proof” slow and steady model – horses aged 10+ that are suitable for kids and inexperienced riders, “moderately-reliable” models that may react to unexpected things such as cement trucks or small dogs barking and “racing models” for only the most experienced riders, though riders are expected to follow speed limits at all times.
Two-horse power options are also available for those who are able to operate carriages. Pete and Ned, the fleet’s new Clydesdales, will also deliver growlers from local breweries when not in use by a member. Members who return empty growlers while driving the team can earn driving credits for their time.
“We’ve done extensive studies and found that horses are 50% more environmentally sustainable than the average Prius,” says Modo’s Director of Fleet Operations, Anthony Okuchi, “A standard horse weighs about 1,000 lbs and eats 2% of its body weight in feed a day. The Pony Express horses worked 25 miles a day. Assuming that a horse can average 25 miles a day every day, that works out to a horse going 1.25 mile/pound of feed. These costs have been carefully calculated and the horses will be available at the low Modo plus hourly rate of $5/hour so members won’t be saddled with extra costs.”
The pilot project launches today, Sunday April 1st, so members need to hoof it to book their favourite horse as the busy spring season hits.
Thanks for sharing! Happy April 1st from Modo and Red Colt!