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Media Release: Runners at every level rewarded at Modo 8k

Finishers’ medals and a Community Fair at competitive, community-oriented foot race this weekend

March 20th, 2014; Vancouver, BC – The Canada Running Series is delighted to welcome spring at last, opening its 2014 season with the 8th annual Modo Spring Run-Off 8k (or “Modo 8k”) in beautiful Stanley Park, this Sunday, March 23rd.

Thanks to a new title sponsorship from Modo, Vancouver’s homegrown, community carshare, this year’s Modo 8k promises to be the best yet, with incentives for runners at every level to cross the finish line as well as a Community Fair celebrating the healthy, connected city with fun all-ages activities for runners and families.

Finishers’ medals will be introduced for the first time for everyone who crosses the line at the Stanley Park Pavilion, and an enhanced prize purse that has already attracted an outstanding field at the front of the pack. “It’s definitely the most competitive elite field yet for the Modo Spring Run-Off,” said Canada Running Series president Alan Brookes. “The race is for the most part flat, very picturesque and one of the most unique events in the Lower Mainland.  We’re looking forward to some great battles out there. It’s a great way to start the season off on the right foot!”

“Modo is happy to support this fun, community-minded race,” said Hilary Henegar, Marketing Director for Modo. “It’s accessible to both new and experienced runners – and especially appealing for those who enjoy running with friends of various fitness levels. Plus, all money raised goes to support the incredible work of our charity partner, Take a Hike.”

To encourage runners to fundraise for Take a Hike Foundation, anyone who raises or donates a minimum $8 at the Modo 8k will be entered into a draw for two spots on the upcoming Paddling Expedition led by Take a Hike on May 24th, plus Modo wheels for the day to get you there and back. Take a Hike works to empower ‘at risk’ youth to turn their lives around through a unique combination of adventure-based learning, therapy and community service – all integrated into a full-time high school curriculum. The program teaches life skills and attempts to repair relationships between participants and their families.

Canada Running Series, the organizers of the Modo 8k, have put up some serious prize money for the top three male and female B.C. athletes, in addition to the regular prize money, so the elite competition promises more excitement than ever.  The men’s race featured Rob Watson and Kelly Wiebe of the BC Endurance project. Rob is the defending Canadian Marathon champion and led a number of miles at the 2013 Boston Marathon before finishing 11th overall. Kelly is the defending 2013 Sun Run winner. In the Women’s run, Natasha Wodak this past November won the 2013 Canadian Cross Country Championships and UBC Thunderbird’s Rachel Cliff, following up her win last weekend at the St. Patrick ’s Day 5k in Stanley Park.

There are still some places available for entries into the 1,000-person field that welcomes runners of all abilities.

Runners already registered can pick up their packets Saturday, March 22 from 10am until 4pm at the Running Room, 679 Denman St. Last-minute registration will be also be available that day. Packet Pickup will be available on race day from 8:30am to 9:45am at the Stanley Park Pavilion. The race begins at 10:00 am with awards ceremonies beginning at 11:15.

More information can be found at www.springrunoff.ca. Join the #Modo8k Facebook group: modo8k.facebook.

Modo Co-operative
Vancouver604.685.1393
Victoria250.995.0265
Nanaimo250.741.4141
Kelowna250.469.6617
Modo Co-operative
Vancouver604.685.1393
Victoria250.995.0265
Nanaimo250.741.4141
Kelowna250.469.6617
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