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Slow and steady wins the race


Photo credit: jerseyshoreimages.wordpress.com

We’ve all heard the tale of the tortoise and the hare. Well in the end, as we know, that supposedly speedy hare got a little too cocky and lost the race, all while the slow and steady tortoise crossed the finish line first – without even breaking a sweat! Although the Greek storyteller Aesop may not have been around when cars were invented, his tale aptly applies to driving today.

Read on to learn how reducing and maintaining your speed positively impacts your co-op’s costs, your rates and the environment. We all have a role to play!

Save money

Did you know that when you drive 120 km/hr you burn 20% more fuel than at 100 km/h, which adds 20% more cost at the pumps? Simple actions by all of us can help keep Modo’s costs down and our rates low for everyone. Not only that – speeding tickets can cost upwards of $360 and vehicle impoundment can add another $200 or more. That $30 booking could easily rise to nearly $600 – the average amount that Modo members spend driving with us for an entire year! Just think about all the fun trips you could have made with friends, up to the mountains, or even across the border.

Keeping tabs on our vehicles

Our vehicles are equipped with technology that allows us to track many things including gas consumption and speed. This helps to ensure our vehicles are running as a cost-efficiently and as safely as possible. As a member-owned organization, we entrust the co-operative’s assets to our members, but in order to be fair to everyone and keep costs down, we must have rules and consequences in place to encourage safe and efficient driving. If during your booking the vehicle is reported to be excessively speeding (as defined by the Motor Vehicle Act) there will be a 90 day suspension of your account. If it happens a second time, driving privileges will be permanently suspended.

Small changes can save a life

Hard to imagine, but just a 1 km/hr decrease in travelling speed leads to a 2-3% reduction in road crashes. Driving faster than the surrounding traffic by 15 km/hr increases your chances of crashing by 31%, injury by 49%, and fatality by 71%. It’s not worth it to arrive at your destination a few minutes early, for your own safety and your pocket book. If you’re worried about getting your Modo back on time, it’s always better to simply add more time to your booking, or pull over and call our Member Care Team to let them know you’re running late. Don’t forget that you can add 15 minute increments easily on the Modo app or booking site. Check out our Modo Ambassador, Lisa Corriveau’s guest post on all the things you can do by adding just 15 minutes of time!

Find your sweet spot
Vehicles typically operate most fuel efficiently when travelling between 50 and 80km/hr and when maintaining a consistent speed. When you increase your speed above this range or vary your speed too frequently, your fuel consumption goes up. And you reduce the risk of your family and friends getting carsick with all those stops and starts! Watch this video from Natural Resources Canada to find your sweet spot.

  • At 30 km/hr, it can take 18 metres to come to a full stop.
  • At 80 km/hr, it can take 76 metres.
  • And at 110 km/hr, it can take 126 metres.

Take action! Adopt the “fuel-efficient five” next time you drive.

Adopt these five fuel-efficient driving techniques from Natural Resources Canada to reduce your fuel consumption and carbon dioxide emissions by as much as 25%!

  1. Accelerate gently
  2. Maintain a steady speed
  3. Anticipate traffic
  4. Avoid high speeds
  5. Coast to decelerate

Ready to accept the challenge? Send your best short story (250 words or less) on one of these five tips to freestuff@modo.coop by September 15th, 2018 and you could win $100 in drive time.

Thanks for caring and sharing. Enjoy the ride!

Congratulations to Modo member Moreno Zanotto for winning the Fuel Efficient Challenge! Here are Moreno’s tips that help her be fuel efficient and safe on the road:

“My driving style can best be summarised by Technique #3: Anticipate traffic, which I think also does a good job at incorporating the other techniques.

When pulling away from the light, I accelerate slowly to build some space between me and the vehicle in front (Technique #1: Accelerate gently), until I reach my cruising speed; a speed that keeps the vehicle gap fairly constant, while still keeping an eye to the speed limit (Techniques #2 & #3: Maintain a steady speed; Avoid high speeds).

As I scan the road ahead, I look to see if a vehicle queue or traffic light mean I’ll need to stop; if so, I’ll slow down passively, that is to say, without braking (Technique #5: Coast to decelerate), by using up the gap I created when I first started moving. Sometimes, I don’t even need to apply the brakes before (gently) hitting the gas again—I always love that!

For me, I like adding these ‘vehicle buffering techniques’ while driving because it helps to keep me engaged (city driving can feel a bit passive and monotonous); the fuel efficiency improvements are just an added benefit.”

Modo Co-operative
Modo Co-operative
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