Build it and they will come. If only it were always that simple. Although many do well, we’ve seen some nice, new developments not sell as well as expected. We’ve also seen shiny new carshare vehicles in such development sit idle. It’s been through trial and tribulation over the past 15+ years – working alongside dozens of municipalities and hundreds of real estate developers – that we’ve been able to distill our learnings into a simple, 8-Step Guide to maximizing the benefits of parking relaxations through two-way carsharing.
Through a formulaic parking relaxation program, municipalities have made it possible for developers to save hundreds of thousands of dollars by replacing traditional parking stalls, with a fewer number of two-way carshare spaces.
This part is simple: only two-way carshares are returned to their designated stalls, for residents to conveniently get around town. The more challenging part is figuring out how many shared vehicles you can support – and how best to implement and market them – in order to maximize the benefits of the program. Here’s how.