Growth Marketing Specialist
Vancouver
,
permanent, full-time position, hybrid
We are looking for a Growth Marketing Specialist to join our Marketing Team and help us drive impactful, sustainable growth.
As a Growth Marketing Specialist, you will lead cross-functional initiatives to accelerate user acquisition, activation, retention, and revenue growth. You will design and execute data-driven marketing strategies that optimize the entire customer journey—from awareness to advocacy—while staying true to Modo’s social impact mission.
As a key player in our growth engine, you will collaborate closely with our product, data, and customer success teams to uncover opportunities, test new ideas, and scale what works.
This role is a permanent, full-time position, based in Vancouver, BC, with a hybrid work environment. While remote work is supported, we require our team to be in the office 2 days per week.
If you thrive in a collaborative environment and are excited by the opportunity to help scale a social-purpose-driven organization, we’d love to hear from you!
Salary Range: $65,000 - $75,000 per annum.
apply now
What you will do:
- Design and execute growth experiments across digital channels to optimize acquisition, activation, retention, and referral.
- Develop hypotheses, run A/B tests, and analyze results to inform future campaigns.
- Own the growth funnel and identify bottlenecks using data and user insights.
- Manage and optimize paid media campaigns (search, social).
- Build dashboards and reporting systems to track KPIs and campaign performance.
- Develop and execute lifecycle marketing strategies including onboarding, re-engagement, and win-back campaigns.
- Leverage email to improve user retention and engagement, as well as strengthen the brand of Modo by educating on our value proposition and our member benefits.
- Implement SEO strategies to drive organic growth and improve content discoverability.
- Work closely with product, engineering, and customer success teams to align growth initiatives with product development and user feedback.
- Manage digital marketing budgets and forecast ROI to ensure efficient and effective spending across channels.
- Stay ahead of marketing trends, tools, and techniques, looking for the next growth lever.
- Support company-wide goals and pitch in when necessary to achieve large team projects.
What we are looking for:
- Minimum 3 years of experience in growth or digital marketing, with proven success in both B2C and B2B (or D2C) environments.
- Proficiency with marketing and analytics tools (e.g., Google Analytics, Webflow, Adobe).
- Solid grasp of SEO, funnel optimization, and lifecycle marketing, including onboarding, engagement, and retention strategies.
- Excellent communication skills, with the ability to clearly convey ideas and collaborate effectively across teams.
- A creative and strategic mindset, with the ability to interpret performance metrics and user insights to drive decision-making and iterate on campaigns.
- Strong understanding of customer psychology, user behavior, and product-led growth principles.
- Strong project management skills, with the ability to prioritize effectively, coordinate across teams, and meet tight deadlines.
- A proactive and dependable thinker who can manage digital budgets responsibly and strategically.
- Strong problem-solving skills with a test-and-learn mindset, consistently seeking opportunities to improve, innovate, and drive growth.
- A team player who is willing to pitch in, aligns with Modo’s mission and values, and brings a positive, curious attitude to everything you do.
Bonus points if you:
- Have a good sense of humour.
- Bring a positive, open-minded attitude to work
- Have a strong desire to learn about the carsharing industry.
- Have a good understanding of SQL.
- Have a valid class 5 driver’s license and a clean driving record.
What You Will Get
Continued support of a close-knit team who are committed to your success
Generous paid time off
Extended health benefits package including an EAP
Monthly fitness subsidy
Casual dress
Parental leave top-up
Education Reimbursement
Discount on Modo usage
Time-off on your birthday
The chance to be working with amazing people
About Modo
Modo is a co-op founded on social purpose: we transform communities by connecting people with places in a way that’s affordable, convenient, inclusive, and sustainable. Driven by people – not profit – Modo was the first carshare to open shop in BC back in 1997. Our promise is to offer an exceptional carsharing experience.
Modo is a leader in the ever-changing shared mobility space, and our brand is well-recognized and respected. Our employees share a passion for social impact; it’s what draws us together to do our best.
Modo is a leader in the ever-changing shared mobility space, and our brand is well-recognized and respected. Our employees share a passion for social impact; it’s what draws us together to do our best.
Modo operates on the unceded and shared territories of many First Nations. Unceded because most Indigenous Peoples in this province never entered into Treaty with the Canadian government and shared because Indigenous lands are not divided by borders. Our main office is located on the unceded and shared ancestral lands of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations.
We and our members live and work on these lands, and our cars move across them. We appreciate and respect the long-standing tradition of Indigenous Peoples in caring for the land. We recognize the harm caused to the environment – land, air, and water – through the use of vehicles and commit to reducing that harm as a core part of our Purpose.
We and our members live and work on these lands, and our cars move across them. We appreciate and respect the long-standing tradition of Indigenous Peoples in caring for the land. We recognize the harm caused to the environment – land, air, and water – through the use of vehicles and commit to reducing that harm as a core part of our Purpose.
Join the team
To apply, please submit your resume at jobs@modo.coop
apply nowWe thank everyone who is interested in our role. Only qualified candidates legally eligible to work in Canada will be directly contacted for this position.
If you don’t see yourself fully reflected in every job requirement listed for this job, we still encourage you to apply. We are committed to creating a more equitable, inclusive and diverse organization and we welcome applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, sexual identification, and life experiences.
Sometimes emergencies happen and you may need to reschedule an interview. We understand. Please let us know without worrying about losing the opportunity or your credibility.
If you require accommodation in completing any pre-employment assessments or applications, interviewing, or otherwise participating in the recruitment process, please email marika.deutsch@modo.coop
If you don’t see yourself fully reflected in every job requirement listed for this job, we still encourage you to apply. We are committed to creating a more equitable, inclusive and diverse organization and we welcome applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, sexual identification, and life experiences.
Sometimes emergencies happen and you may need to reschedule an interview. We understand. Please let us know without worrying about losing the opportunity or your credibility.
If you require accommodation in completing any pre-employment assessments or applications, interviewing, or otherwise participating in the recruitment process, please email marika.deutsch@modo.coop
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